Throwback: User Resistance to Google’s Nest Acquisition

Smart Objects
Image via Nest Inc

Image via Nest Inc

An interesting topic to revisit that sums up a lot of privacy concerns related to smart objects is when Google acquired Nest. This acquisition led to a lot of users concerned about how the Nest’s data would be used.

As many consumers know, Google’s primary business is advertising. Almost every application, business, or feature they roll out has some kind of purpose to feed into this information collection. The user info is what has made them one of the most successful advertising companies to date.  As a result, users took to the internet to voice their concern following the acquisition.

Nest Comment1

Nest Comment2

Despite Google’s unofficial motto, “Do no Evil,” many users are still unsettled. Matt Rodgers, co founder of Nest and now Google employee did comment on the issue. As he explained “Our privacy policy clearly limits the use of customer information to providing and improving Nest’s products and services. We’ve always taken privacy seriously and this will not change.”


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